Promotional signage: Branded banners, fantastic flags and tone-setting tabletop displays help you stand out

By Stephanie Lamie

Whether you’re organizing a trade show, recruiting event, grand opening, fundraiser or community gathering, customizing your space can take things to the next level. Eye-catching sail signs can help draw attention, tabletop displays can help convey necessary information and messaging, and retractable banners can add a sense of professionalism. Stephanie, our trade show merchandiser, knows that any event can be a branding success with the right display. She shared tips as well as insights into current promotional signage trends that will help you stand out from the crowd.

Attention-attracting sail signs

“Sail signs, sometimes referred to as feather flags, come in a variety of sizes and shapes, effective for grabbing attention from long distances,” Stephanie said. Sail signs are easy to customize to fit your needs. They range in size from 6 feet to 17 feet and can have one-sided or two-sided graphics.

If your event is indoors, a sign with a weighted base, like the Indoor Value Sail Sign or the Indoor Sabre Sail Sign, can help keep your message visible to foot traffic. For outdoor events, the Outdoor Value Blade Sail Sign is designed with a spike base, making it easy to set up. “Showcase your event name and specifications, and confirm that your business is open,” Stephanie recommended.

Sail signs are also great for directing people to important locations at sporting events or races. “Use them to distinguish check-in areas, restroom spots, medical tents, hydration stations and other important sections,” Stephanie suggested. The sleek Outdoor Stadium Flutter Sail Sign is sure to help steer them in the right direction.

Inform with outdoor event essentials

Attending an outdoor career or college fair? Use a large custom-branded banner, like the Element Outdoor Retractable Banner Display, to make your memo hard to miss. Put it out to showcase your unique benefits and offerings as well as application and admissions information. For retail spaces, highlight seasonal discounts or limited-time merch with an Impress Lite A-Frame Sign.

Direct them with tabletop banners and signs

Signs can help ease congestion, even when space is at a premium. Micro Teardrop Tabletop Sail Signs can make it easy for attendees to find registration tables, information pickup areas and other crucial information. Promo signage can also help keep the flow of people moving at an event.

“Even corporate parties can get big, and conventions and seminars can get busy with traffic,” Stephanie said. Signs can help people find what they’re looking for. Highlight keynote speakers at seminars and display dinner menus by placing Breeze Tabletop Retractable Banners at strategic locations.

Tabletop displays are a great way to grab attention at trade shows. The EuroFit Tabletop Display is easy to use. “Skip the hassle of setup,” Stephanie said. “The polyester graphics easily slide over the hardware frame.” When it’s time to change up your display, the graphics can easily be replaced with updated information.

Reel them in with retractable banners

“Retractable banners have a small footprint with a big impact,” Stephanie said. They can be used not only to help distribute information and direct crowds, but also to create experiences. At a crowded event, offering a memorable experience can help you stand out. Wider displays, like the Economy Retractable Banner Display, make great backdrops for photos. Include a hashtag so event attendees can help spread the word about your booth. Set up a photo station with props and lights, and you’ll turn your booth into a must-see attraction.

The InstaChange Retractable Banner Display is designed for quick changes, making it perfect for events where the details change frequently. “Planning a musical festival? Display key information such as headlining artists. Hosting a leadership conference? Use this branded banner to note breakout sessions, the day’s itinerary and other vital information,” Stephanie said.

If you really want to drive engagement, consider the Single Foot Retractable Dry Erase Banner Display. It has a glossy laminated finish so it can be used with dry-erase markers. Post a fun question, and provide markers so attendees can write their answers right on the banner. Award prizes to the most creative answers!

Promo signage delivers key visual information

Be bold with your logo! No matter the occasion, these promotional signage necessities help your brand stand out, communicate clearly and make a lasting impression.

Stephanie Lamie

Stephanie Lamie is a senior merchandising category manager who has been with 4imprint for 28 years, including 21 years in her current role. She oversees several product categories, with her largest areas of focus being writing instruments and tradeshow displays. Stephanie enjoys discovering new products, tracking industry and retail trends, partnering with suppliers and learning more about sustainability. She began her 4imprint career as an expediter before moving into sales, claims and corporate programs—experience that gives her a broad understanding of the business. As an expert in all things pens, she uses her deep knowledge of 4imprint’s departments and customer needs to bring the very best writing utensils and tradeshow products to the market.

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