Useful promotional items keep your brand handy

By Jessica Martin

Whether helpful in the kitchen or handy in the workplace, the more useful a promotional product is, the longer it’s likely to stick around. In fact, 78% of consumers say they would keep a promotional item because of its usefulness (PDF) opens in new window. When branded gifts and giveaways serve a purpose, they are used repeatedly, which racks up impressions and delivers long-term brand visibility. These useful promotional items will have recipients reaching for your brand day after day.

78%

of consumers
keep a promo item if it is useful.

Must-have promotional products for the kitchen

The kitchen is often the hub of the home—the place where people gather, prep meals and tackle everyday tasks. Practical promotional products for the kitchen are certain to be used again and again. Give jar openers, small but mighty helpers for stubborn lids, as customer thank-you gifts or add them to a fundraiser raffle basket. Consider bottle openers to show client appreciation, whether in a summer picnic pack or as part of a backyard barbecue-themed promotion.

Stainless cutlery sets are a smart choice for employees who bring lunch from home or spend time on the road. Include in welcome gift bags for new hires. Add bento boxes for convenient, reusable storage—and daily servings of brand visibility.

Promotional tools for quick fixes

From a loose wheel to a squeaky cabinet door, minor problems can crop up anywhere. And that’s when the right promotional item can save the day. Give tool keychains to loyal customers or as an incentive for signing up for a newsletter. Or offer carabiner pocket tools as tokens of appreciation to employees who travel or volunteers doing hands-on work.

Provide lanterns with built-in tool sets to VIP clients or to recognize top performers—especially those who spend time outdoors. Tool flashlight carabiners attach easily to a hiking pack, toolbox or utility belt, making them handy giveaways. Remember, a well-timed fix can help keep their day on track!

Great promo items for desks and workdays

A well-equipped workspace makes it easier to stay focused and productive throughout the day. Give phone stands to employees who need to keep in close contact with clients. Magnetic message boards are a handy way to jot reminders, notes and to-do lists. Send one to each remote or hybrid employee and include in new hire onboarding packages.

Workdays tend to run smoother when tools are right where they’re needed. Offer charging cables at events or send as thank-you gifts to employees who participate in a team-building activity. Take your promotion up a level by tucking a cable inside a tech travel bag. The bag keeps your brand in view and helps reduce clutter, which can boost productivity.

Useful promo items for on-the-go convenience

Busy days call for quick solutions, and practical promotional products can make all the difference. Commuters, whether they be employees, volunteers or students—will appreciate power banks that keep devices charged throughout the day. Hand sanitizers are great for trade shows, community events and other crowded places.

Insulated tumblers are perfect gifts to recognize employees’ hard work. Or applaud team members who finish a big project by giving branded umbrellas. When rain clouds roll in, they’ll be thankful your brand is there with exactly what they need.

Practical promotional products make life easier

When promotional products earn a place in their daily routine, your brand benefits from repeat impressions. Choose useful promotional items that meet real needs and keep your message visible, valued and remembered.

Jessica Martin

Jessica Martin is 4imprint’s merchandising planning manager with over 20 years of retail experience, 15 years of merchandising expertise and more than a decade in the promotional products industry. She ensures the right products get into customers’ hands through deep customer insight, trend awareness and seasonal analysis. Jessica is a key connection point between vendor relations, purchasing, and 4imprint’s end users, supporting programs across the Blue Box^® sample program, digital marketing, print and TV campaigns.

All marks are the property of 4imprint or their respective owners.

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