4 promotional jacket trends you’ll want to give everyone on your list

By Laurie Frees

Everyone appreciates a good jacket or coat for chilly weather, as evidenced by the $44 billion in coat and jacket sales in 2022 opens in new window. But appreciation goes much deeper when that coat is trendy. Stylish promotional outerwear giveaways are a great way to show your customers, clients and staff that you care about their comfort and well-being. Plus, it’s a great way to get your brand in front of more eyes.

You’ll be excited to present these trendy branded jacket styles to everyone on your list for sales promotions, anniversaries or thank-you gifts.

1. Flying high with bomber jackets

Bomber jackets, rumored to have been the jacket choice of pilots during the 1940s, are traditionally waist-length with ribbed cuffs and pockets. The minimalist style and plethora of material options make bomber jackets a still-popular choice to accompany any outfit. The Pioneer Hybrid Bomber Jacket features a wind- and water-resistant shell, while the Independent Trading Co. Lightweight Bomber Jacket is constructed with ultralight polyester so your clients and staff won’t be weighed down. The Champion^® Bomber Jacket features a collegiate look, perfect for any nostalgic sports fan. Present your top sales associate or most valued donor with a jacket and they’ll be all smiles while they proudly display your brand’s logo.

2. Appealing to professionals with blazers

Blazers give a clean, professional look and can be worn both inside and outside the office. Plus, many modern blazers feature comfortable stretch fabric and are stain resistant. The OGIO^® Fusion Blazer Jacket is water-resistant with plenty of pockets, while the Casual Knit Blazer is wrinkle-resistant and features front and back darts for a flattering fit. A more traditional single breasted suit coat comes in a variety of colors, so you are sure to find one that complements your brand. Outfit your trade show team or community outreach department with matching blazers to give them a cohesive and professional appearance at events.

3. Investing with sleeveless vests

When paired with a long-sleeve shirt and scarf, vests can keep the wearer cozy, even without sleeves. A Crossland^® Fleece Vest is a staple wardrobe item for indoor and outdoor use, while a packable puffer vest features a slick, water-repellant material perfect for rainy weather. Plus, it folds into its drawstring pouch for easy traveling. The Carhartt^® Washed Duck Sherpa Lined Vest has a warm lining that’s sure to keep your customers and team members toasty. Give one of these stylish vest options with a matching hat and pair of gloves for the perfect winter anniversary or birthday gift.

4. Standing out with colors and patterns

Nothing is quite as eye-catching as a bright or patterned jacket in a sea of black or gray options. The Traverse Waterproof Jacket is sure to brighten up damp days. Jackets that come with bold accents, such as the Crossland Colorblock Soft Shell Jacket for men or ladies, can add a pop of color to any outfit. The Colorblock Camo Soft Shell jacket is a great option for outdoor enthusiasts. Present these bold jacket options, along with a handwritten card, to your top team members or most valuable clients.

Layer up positive brand associations with promotional jacket gifts

Prospects, team members and valued clients will love these trendy promotional jacket gifts. They’ll fondly remember your brand every time they slip one on to head out the door.

Laurie Frees

Laurie Frees is a merchandising category manager at 4imprint who specializes in apparel. With over 25 years of experience in merchandising and product development—plus four years in the promotional products industry—she brings deep expertise in fabric construction and logo application. Laurie manages the product assortment across all apparel categories, including T-shirts, polos, outerwear, dress shirts, sweatshirts and more. Her role includes tracking trends, building supplier partnerships and analyzing data to guide decisions. With a strong focus on products made from sustainable materials, Laurie helps drive innovation in core apparel offerings that customers rely on to showcase their brands.

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