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A year in review: Give them something they’ll hold on to with top promo items

Read Time: 4 minutes

Posted: November 30, 2023

According to research from Promotional Products Association International, almost half of promo product recipients keep promo products for more than five years opens in new window. The top reason for keeping an item is that it’s useful. Other reasons are that it reminds them of an event or experience, it’s fun to own, they like the design, or they want or need the item.

Almost half of promo product recipients keep their items for more than five years.

As the year draws to a close, now is the perfect time to highlight the promos that have captured our customers’ attention. Sourced from our most-viewed, top-selling promotional products, these items can help your brand make a lasting impression.

Useful accessories

Useful accessories, like the Richardson Trucker Snapback Cap, are perfect handouts for your company’s team-building event or competition. Foster a sense of team spirit by outfitting employees with a uniform look while also shielding them from the sun.

Help boost social media engagement and position yourself as an industry expert by hosting a live demonstration or Q&A. Let watchers know that if they participate, like, share or follow, they’ll receive a stylish pair of Fresh Light Sunglasses. Imprint them with a fun hashtag and encourage recipients to snap and share a pic in their new shades.

Encourage participation in a company-sponsored fundraiser by giving a Printed Silicone Wristband to everyone who donates. Have extras? Hand them out to volunteers, or give as a token of thanks to customers. Wristbands are a low-cost yet effective way to spread awareness about a good cause—and your brand.

Practical drinkware

Everyone needs a beverage, which is why drinkware is an ideal promo item for just about any occasion. Is your brand sponsoring a community fun run or sporting event? Give participants a Clear Impact Halcyon Water Bottle with Flip Carry Lid. They’ll appreciate the hydration while your brand gets visibility with every sip.

Holding an employee awards dinner? Place a Cork Bottom Ceramic Mug or Travel Mug with Straw at each place setting as a show of appreciation. Slip a ticket for an extra day of paid time off inside one as a grand prize.

Want to give an exclusive thank-you gift to your company’s VIPs? Host an invite-only wine-tasting event, and hand out Corkcicle® Stemless Wine Cups they can use at the event and take home as a keepsake.

Looking to promote participation in your workplace water challenge? Make it a friendly competition. Divide your employees into groups, and when teams achieve their hydration goals, reward them with Pacific Aluminum Sport Bottles.

Handy tool kits

Perfect for organizations in trade industries, a tool kit is a useful item sure to be put to good use. A Leatherman® Curl Multi-Tool is a high-end gift to thank loyal customers for a big sale. Include a handwritten note reminding recipients that your brand is there to fix their pain points.

A 55-Piece Tool Set makes a great grand prize at a trade show or expo. Enter the names of people who participated in a product demo or shared their contact details. Hold a drawing after the show, and mail the lucky winner their prize.

At your next open house or plant tour, hand out a Mini Grip Tape Measure to everyone who stops by. Imprint the tape measures with an exclusive promo or discount code to entice people to do business with your brand.

Outdoor gear

Spending time in nature can help reduce stress. Encourage employees to hit the great outdoors by hosting an employee appreciation day at a local park. Gift each team member a Folding Chair with Carrying Bag. Sponsor a community movie night under the stars or an outdoor music festival. Give Crossland® Picnic Blankets to the first 50 people who arrive. This easy-to-carry blanket is perfect for the park, outdoor events and backyard barbeques. Slip a tasty snack into the blanket’s pocket so they can enjoy it during the event.

Event essentials

Nothing brings people together like an event. Stand out from the crowd at fairs, farmers markets and festivals with an attention-grabbing Standard 10' Event Tent. Outfit booth staffers in coordinating apparel for a cohesive look.

Value Lanyard Cards are the perfect way to display IDs and your brand at networking events and conventions. Upgrade your booth with a professional-looking Serged Value Closed-Back Table Throw. Tuck storage and bulk items underneath, and display product samples, event handouts and giveaways, like lip balm, on top.

Appealing apparel

People will become walking billboards for your brand when you choose these top-selling apparel items. Outdoor workers will appreciate the durability and warmth of a DRI DUCK® Cheyenne Hooded 12 oz. Jacket or Carhartt® Duck Unlined Bib Overalls.

Share the love with your community by holding a service day for your organization to give back. Outfit team members in Jerzees® Dri-Power® 50/50 T-Shirts or Gildan® Softstyle® Fleece Hoodies to make employees (and your organization) easy to identify.

Unify the team and present a polished, professional image with company uniforms or apparel for business-casual Fridays. The Silk Touch Performance Sport Polo is just as comfortable as it is stylish.

Creating connections

Tangible touches can transform a moment of interaction into a lasting bond, especially when paired with top promo products. Try one or all of these products, or check out others on our list of hot products.

All marks are the property of 4imprint or their respective owners.

“New PPAI Research Shows Why Consumers Take And Keep Promo Products.” PPAI Media, 30 Nov. 2021, media.ppai.org/ppai-newslink/new-ppai-research-shows-why-consumers-take-and-keep-promo-products.

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