Cap-tivate an audience with these best-fit hats for your brand ambassadors

Brand ambassadors are the face of your brand. They buy your products and services, attend your events, and talk about your company with clients, family and friends. Often, when we think of brand ambassadors, we think only of those in a paid role. But influencers and even loyal clients can sing your praises just as loudly.

Research shows 43% of people will spend more money opens in new window with brands they are loyal to. If you’re looking for ideas to gain new customers and influences—or reward those you already have—we offer several cap and hat ideas sure to please your brand’s biggest followers

Bucket hats

Brands with a focus on the outdoors or nature can make a long-lasting impression with bucket and booney hats. Host an invite-only open house where loyal customers can tour your business, shop after hours or enjoy hors d'oeuvres and drinks. Invite attendees to sign up for a random giveaway for a Digital Camo Manta Ray Booney Hat to remind them of your brand.

If staff is attending a networking or industry event, outfit them in an Atlantis Geo Bucket Hat or AHEAD Nicklaus Bucket Hat branded with your company’s name and logo. Provide the same hats as giveaways for promising prospects, along with an invitation to visit your website or store.

Military caps

Military-style caps are always in style. And a versatile Checked Military Cap can quickly become a brand ambassador’s favorite accessory. If your brand works with social media influencers, send them a branded cap, and ask if they’d show it off (and review it and your business) on social media. Be sure they tag your business so both parties can maximize exposure. Offer to give away a Torn Military Cap to any followers who comment on or share the post

Or partner with a nonprofit that supports military families and veterans. Work together to host a fundraiser or an event where the community can pack boxes for troops stationed overseas. Thank donors and participants with a Military Cap or Outdoor American Flag Mesh-Back Camo Cap imprinted with both logos. People are sure to appreciate a brand associated with kindness and generosity.

Flat bill caps

Flat bill snapback caps are a stylish way to stand out as a brand that’s up on the latest trends. Sponsor local sporting events that appeal to your target audience and provide the Mega Flat Bill 5 Panel Trucker Cap as a free giveaway for the first 250 people to walk in the door.

If you’re partnering with an influencer, send them a Flexfit Wool Blend Flat Bill Snapback Cap or New Era^® Diamond Era Flat Bill Cap, plus tickets to the sporting event you’re sponsoring. Ask them to wear the cap to promote your brand and tag it in their post. Provide your influencer-ambassador with extra flat bill caps to give away to the first 100 followers who comment on the influencer’s review.

Party hats

Some of the best brand ambassadors are your employees. Tip your hat with an unforgettable themed party to show appreciation to your hard-working staff. Keep it small and intimate by inviting team members and their families. Or go all out and welcome clients, business partners, prospects and neighboring businesses. Outfit your entire team with fun, themed hats like sequined Light-Up Cowboy Hats or Foam Top Hats. Provide a catered meal and drinks. Get attendees laughing and engaged with fun party games like charades or “No Smiling” (a game where one person tells a joke but everyone else must keep a straight face). Award winners with a Bavarian Foam Hat or Paper Commodore Hat.

Golf caps

Keep your brand top-of-mind for months and even years to come with golf and baseball caps. As a highly useful giveaway, these caps make sporty statements while exposing your brand to countless eyes. In fact, the average promotional hat gets about 3,400 impressions in its lifetime opens in new window. Are your customers crazy about golf? Invite them to a tournament and provide a Performance Golf Cap with Tee Holder or a stylish 5 Panel Golf Cap.

Go a step further by sponsoring a hole at the tournament. Provide hats, like the Nike^® Heritage 86 Cap, as a raffle item or prize.

Hats off to your brand promotions

With ideas like outfitting your customers with an on-brand hat and using caps as social media giveaways, your brand ambassadors are sure to feel appreciated. Hats off to that!

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