Trending promotional apparel: Sweatshirts that are cool and cozy

Summer is winding down, which means sweatshirt season is fast approaching! This creates new opportunities for organizations. From employee uniforms and volunteer gifts to custom merchandise, trending promotional apparel like sweatshirts keeps your brand relevant and visible. In fact, a single piece of promotional outerwear averages 9,000 impressions over its lifetime (PDF) opens in new window—more than any other promo product category. Keep your audience cozy and cool with what’s hot in custom branded sweatshirts.

Quarter-zips and elevated pullovers

Quarter-zips are continually trending opens in new window because they offer the comfort people want with a slightly more elevated style. They can be worn to the office, while traveling, at outdoor events and for weekend activities, making them a versatile custom promotional apparel choice.

Give Jerzees^® NuBlend ¼-Zip Sweatshirts to recognize milestone anniversaries or leadership program graduates. These easy layering pieces have classic styling and a relaxed fit, making them ideal for chilly morning commutes and casual Fridays.

Want a more modern, active look? Adidas^® Spacer 1/4-Zip Pullovers fit naturally into wellness initiatives, campus events and employee appreciation programs. Their sleek silhouette gives a more fashion-forward appearance. For those seeking corporate promotional sweatshirts and pullovers, Cutter & Buck^® Traverse 1/2-Zip Pullovers deliver a premium look that blends comfort and professional style.

Oversized and everyday essential hoodies

Relaxed-fit apparel’s popularity continues to climb, making oversized hoodies one of today’s most coveted promotional sweatshirt styles. The emphasis on soft fabrics and comfortable styling makes these sweatshirts easy go-tos.

Welcome those hired during the colder months by tucking a Gildan^® Softstyle Fleece Hoodie inside every onboarding welcome kit. Organizations looking to connect with Gen Z take notice: Comfortable hoodies opens in new window are among this generation’s favorite promo items. But employees of any age are certain to love a cozy sweatshirt as a new employee gift.

If your upcoming employee appreciation event has a casual atmosphere, consider gifting Fashion Pullover Hooded Sweatshirts. They’re a perfect match for a fall-themed outdoor gathering. Add a tone-on-tone imprint for a more retail-inspired look that feels stylish without being overwhelming. Consider durable Carhartt^® Midweight Hooded Sweatshirts if your employees spend a lot of time working outdoors. The soft fleece lining will have them thinking warm thoughts about your brand.

Vintage-inspired and retro basics

Vintage-inspired styles opens in new window continue finding their way back into fashion, so retro sweatshirts are a solid choice for your team. Give Gildan^® Heavy Blend Crew Sweatshirts to celebrate a company anniversary or big team win. Choose throwback-inspired graphics or retro typography to complete the vintage vibe.

Want a softer, more fashion-forward option? District Recycled Full-Zip Hoodies combine everyday comfort with a modern retail-inspired silhouette. The casual style gives your brand a laid-back look everyone will appreciate. Give the comfy hoodies as just-because employee appreciation gifts. After all, nearly 82% of employees say recognition boosts engagement opens in new window.

For a more collegiate-inspired style, Hanes^® ComfortBlend^® Sweatshirts with applique twill decoration bring varsity vibes to modern branded apparel. These promotional sweatshirts work well for volunteer recognition, education events or employee spirit programs.

Boxy and cropped sweatshirts

Relaxed, boxy silhouettes and cropped styles are in vogue, providing brands an opportunity to put their logo on extremely modern and stylish promotional apparel. These styles work especially well for organizations selling merchandise directly to customers. Cropped sweatshirts are an ideal fit for coffee shops, fitness studios and boutique retailers looking to create merchandise customers are drawn to. Offer Ultimate CVC Fleece Hoodies for a fashion-forward style that pairs perfectly with minimalist logos, vintage graphics and tone-on-tone imprints.

For a more athletic-inspired take on the trend, TriDri Alice 1/2-Zip Hoodies combine a modern cropped fit with sporty styling that feels right at home in wellness studios and gyms. It’s a perfect fit for active lifestyle brands. Include one in each new member welcome pack. Or consider them as prizes for social media contests or as seasonal promotions.

Custom promotional apparel keeps brands in style

From quarter-zips and oversized hoodies to fashion-forward cropped styles, today’s trending promotional apparel can help keep your brand top of mind all through sweatshirt season. When your selections align with current trends, people are more likely to wear them again and again, keeping your brand visible and connected to the audiences that matter most.

All marks are the property of 4imprint or their respective owners.

All marks are the property of 4imprint or their respective owners.

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