Memorable giveaways to get ready for the new year

According to research, two-thirds of leaders say their organization is good at creating strategy opens in new window and half say it excels at implementing it. With the year winding down, it’s time to set the stage for the upcoming new year with a solid strategy that’s complete with giveaways to complement it.

A new year offers is the perfect time to reflect on past accomplishments, strategize for the future and spark anticipation for what’s to come. Take it to the next level by incorporating these memorable giveaways.

Countdown to success

Give prospects a year full of laughs with a fun calendar. It makes a great leave-behind and creates positive brand associations for 365 days. Pencil in a future meeting to keep your brand top of mind.

Calendars that feature industry photos, like big rigs for drivers or homes for real estate or architectural firms, make great team gifts. Include employee birthdays, work anniversaries and upcoming company events so they never miss a beat.

Thank top clients for their business by sending a desk calendar that includes important industry events, conferences and trade shows. Tuck it in a basket along with other desk accessories, like a pen set and pencil cup with treats, for a thoughtful gift.

Warm hearts, heads and hands

Taking your team to an outdoor winter event? Keep them comfortable and boost camaraderie by gifting a pom beanie and texting gloves. Include a gift card or voucher to an on-site shop or eatery for an added touch.

Sponsor a fundraising walk or run for a favorite charity, and donate classic cuffed beanie to each participant. Or co-brand faux-fur beanies and knit mittens for a swag bag gift everyone will want to get their hands on.

Celebrate team excellence

Host a thoughtful end-of-year award ceremony to recognize team members for their dedication and achievements. Include different categories that cover a wide range of accomplishments, from top salesperson to best customer service. Present handcrafted art glass awards or fusion plaques to recognize accomplishments.

Did one team work extra hard to complete an important project? Present them with a helix glass award at a company banquet to celebrates the year’s successes. Or treat everyone to a catered meal followed by an employee’s choice award ceremony. A cobalt or unique glass award is a beautiful choice to thank an employee who’s voted “most helpful” or “goes above and beyond.”

Unveil the future

As the year ends, many people are looking forward to the future. Craft a teaser kit to give employees a sneak peek into upcoming projects and initiatives. Or give customers a sample of new products on the horizon. Include a post card imprinted with a QR code that leads people to more information.

Offer exclusive online previews or use pop-up shops to share what’s next with customers and prospects. A geometric display or light-up floor display makes a great attention grabber where customers can view a mini experience of what’s to come.

Throw an appreciation party

Throw an employee appreciation party to kickstart the new year. Hand out retractable duo charging cables and soft-touch stylus pens as door prizes. Celebrate with a sundae bar, and give out individual sets of ice cream toppings for a unique twist. If the weather is too chilly for ice cream, opt for hot chocolate on a spoon. Bring in live music or other entertainment to take the event up a notch.

As the party winds down, present an end-of-year gift, like a laptop backpack, to staff. Toss in a pair of ear buds, an ear bud cleaning multi-tool and a fun push-pop ball. Include a handwritten note from leadership that thanks team members for their contributions.

Kick off the year with a bang

Gear up for the approaching year’s end by giving prospects, customers and team members giveaways and experiences they’re sure to love. They’ll appreciate ending the year with a bang and look forward to continuing their relationship with your brand in the new year.

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