Give the gift of style: Ring in 2023 with trendy promotional giveaways

By Laurie Frees

According to the Advertising Specialty Institute, the promotional products industry was responsible for $23.2 billion in sales revenue opens in new window in 2021. That number is expected to grow to about $30 billion in the next five years. As demand for promotional products increases, companies will likely be thinking about ways to help their brand stand out from the competition.

Ring in the new year with trendy promotional giveaways that your clients and team members are sure to love for years to come.

1. Co-branded offerings

Brand-name items are often associated with quality and style, so teaming your name with a well-known company can take your promotional product up a notch. A Columbia^® fleece jacket will help keep them warm and cozy as chilly winter temperatures set in, and an Eddie Bauer^® Laptop Backpack can protect their technology while they travel. Items like a W&P Porter Ceramic Lunch Bowl or an Igloo^® Terrain Cooler will stand the test of time. A Contigo^® West Loop Travel Tumbler is perfect for hot or cold beverages, and with your brand’s logo displayed on the front, they’ll associate your company with the reliability of their favorite brand. These co-branded offerings make great welcome gifts for new employees or thank-you gifts for loyal customers.

2. Reusable products

A continued focus on the environment and sustainable practices makes reusable products a popular giveaway idea. Reusable containers, such as the Food Container with Knife and Fork, Collapsible Two-Section Food Container or Glass Food Container with Snap On Lid, provide a stylish way to reduce waste from lunches and snacks. A Reusable Stainless Multi Straw Set or Silicone Straw Set provides a convenient way to sip beverages while reducing the need for paper or plastic straws. Pair a Reusable Grocery Bag with a Lil’ Shorty Aluminum Sport Bottle, and you’ll have a thoughtful giveaway that helps recipients be kinder to the planet. These items are a thoughtful way to kick off your company’s sustainability initiatives. Or ask for employee input on ways to help your company lessen its footprint and had out logoed giveaways to those who contribute.

3. Wellness and self-care items

More and more people are prioritizing their mental and physical health, making wellness and self-care gifts an ideal way to show you care. A Getaway Spa Kit paired with a Premium Spa Wrap will encourage relaxing and unwinding. Or, put together your own self-care kit with a Manicure Set in Bamboo Case, Pumice Stone, Lemon Verbena Zen Lotion and a scented candle. For those who alleviate stress with physical activity, a Restore Yoga Mat with Case or Warrior Fitness Mat paired with an Easy Grip Massage Ball makes a thoughtful wellness gift, and you’ll love the exposure of your brand’s logo as they carry their items to the gym or studio. These items make great prizes for fitness challenges and can be used as incentives to encourage participation in your wellness program.

4. Multifunctional gifts

75% of consumers opens in new window will hang on to a promotional product if it’s useful, and nothing is more useful than a product that does more than one thing! A Mason Jar Hot Chocolate Kit is a sweet surprise in itself. As a bonus, the glass jar can be repurposed to store leftovers, salads or jams—or use it as a cup. A Packable Travel Blanket is both a blanket and a pillow. It is a comfortable choice for staying warm in the car or on the couch, but it can also be used at the beach, for a picnic or during outdoor sporting events. A Cotton Sheeting Natural Economy Tote can be used for groceries, school supplies, quick runs to the library or hunting for treasures at a rummage sale. A Nite Ize Doohickey Key Tool is a multifunctional powerhouse: It can act as a wrench, ruler, bottle opener, flathead screwdriver and box cutter, all with a convenient carabiner clip for easy storage. These items are great for raffles, gift baskets or social media contests.

5. Classic favorites with a twist

Some classics never go out of style, and a fresh twist can help keep these promotional products up to date. A Perka Acadia Tritan Wireless Speaker Bottle combines a crowd-favorite reusable water bottle with a removable wireless speaker to inject some fun into any workout. The Omni metal pen is a classic ballpoint, but also features a stylus, LED flashlight and laser pointer. Apparel is always an appreciated gift, and the Crossland^® Packable Puffer Jacket can be packed down into a travel-friendly pouch, a unique feature that makes it stand out. Your customers and prospects will love the unexpected twist with these staple promotional items. They make great trade show giveaways and might be just the thing to encourage a prospect to sign up for your email list.

Give them what they want with trendy promotional giveaways for the new year

From reusable products to wellness and self-care items, your clients and staff will appreciate on-trend promo items that are stylish, useful and high quality.

Laurie Frees

Laurie Frees is a merchandising category manager at 4imprint who specializes in apparel. With over 25 years of experience in merchandising and product development—plus four years in the promotional products industry—she brings deep expertise in fabric construction and logo application. Laurie manages the product assortment across all apparel categories, including T-shirts, polos, outerwear, dress shirts, sweatshirts and more. Her role includes tracking trends, building supplier partnerships and analyzing data to guide decisions. With a strong focus on products made from sustainable materials, Laurie helps drive innovation in core apparel offerings that customers rely on to showcase their brands.

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