Optimists attract: Promotional Life is Good® products to share good vibes
Marketing
Enews
Read Time: 3 minutes
Posted: March 27, 2025
There’s power in positivity.
86% percent of consumers opens in new window say they are more likely to purchase from brands that give them positive feelings.
And good vibes matter far beyond marketing. Positivity in the workplace opens in new window can lead to reduced stress, improved morale and increased productivity. The Life is Good® brand embraces positivity and all the good it can do. That ethos is easily shared through its variety of smile-sparking items available only at 4imprint. Let’s look at ways promotional Life is Good products can help positivity radiate throughout your organization.
Anytime gifts to provide a lift
Give employees or volunteers an out-of-the-blue gift to lift their spirits when they least expect it. If the gift serves as a token of gratitude and a reminder to embrace the good in life, even better!
The arrival of spring likely means your team is spending more time outdoors. Give them a gift they can take along. Pack party coolers with favorite beverages, snacks and other branded products. Add can Koozies® to send them on their way with an accessory they’ll be happy to use (and that will get more eyes on your logo)!
Team apparel to spread joy
Consider an upgrade of your team’s casual clothing and accessories with Life is Good brand short- or long-sleeve T-shirts. These high-quality tees allow employees, volunteers and supporters to spread the word and show that they do what they love and love what they do.
If your organization is planning team-building exercises in the coming months, give Life is Good products as prizes or participation rewards. Hand out hoodies to employees who work together to solve mysteries and break free from an escape room. Or provide twill caps to team members who volunteer to clean a city park, plant trees or participate in an Earth Day event on April 22.
Onboarding items for new team members
Get new recruits up and running with an assist from products that offer a rallying cry for optimists. Assemble a welcome package and include helpful items they’ll use in the workplace, like a coffee mug and notebook. Add the company handbook, training manuals, their ID badge and any other important onboarding items. Finish the presentation with sunglasses and a note reminding them to always look on the bright side.
Celebrate achievements with good-time gear
As some Life is Good products remind us, life is not easy nor is it perfect. But life is good, and when good things happen, make the most of the moment. Mark employee anniversaries, promotions and other professional achievements with branded gifts to celebrate the occasion. Imprint a “Five Year Club” logo on a stainless water bottle and give employees who reach that milestone. Or if workers have certifications or other achievements to unlock, imprint a celebratory message on grocery tote to applaud their hard work. If you have a sales team, reaching an annual goal or breaking a personal record might earn an employee a commemorative insulated tumbler. These gifts will forever remind recipients of their accomplishment.
Use positivity to power your organization
Promotional Life is Good products are designed to spread good vibes. And good vibes can permeate throughout an organization. Give custom Life is Good shirts, hats, drinkware and other items to outfit your team, celebrate wins or just for fun. It can help those good vibes—and your brand—radiate through your team and out into the world!
All marks are the property of 4imprint or their respective owners.
Cwik, Steve. “Positivity in Marketing: Winning Hearts, Not Just Sales.” Advertising Week, n.d, advertisingweek.com/positivity-in-marketing-winning-hearts-not-just-sales.
“New study with Upworthy shows the power of positivity.” Alter Agents, 13 Feb. 2025, alteragents.com/upworthy-study-positivity.
“The Power of Positive Thinking in the Workplace.” American Society of Administrative Professionals, 19 July 2023, www.asaporg.com/the-power-of-positive-thinking-in-the-workplace.










