Trendy T-shirts customers will want to wear out

By Laurie Frees

Let’s hear it for the classic T-shirt—the universal top that men, women and children put on when they want to feel comfortable. And did you know T-shirts are also a much-loved promotional item? Eighty percent of consumers own at least one (PDF) opens in new window.

And while T-shirts are known for their comfort, they can also be fashionable, with colorblocked, cropped and camo options becoming popular in both the fashion and retail worlds. If you’re looking for a stylish apparel giveaway, check out these top T-shirt trends.

Colorblock makes a comeback

They say everything old is new again, and colorblock clothing is no exception. A big part of the fashion runways in 2011 opens in new window, this fashion trend has made a return in 2021. And whether it’s back because of nostalgia or because it’s a fun look (or both!), these contrasting color T-shirts are sure to be a hit with your fashion-forward customers.

Send your top customers a note of appreciation along with a Colorblock Contender Tee, Colorblock Raglan Jersey Tee or Heather Challenger Colorblock Tee as a thank-you for their business. Or give these stylish tees to staff to show gratitude for a great year.

Enjoy the best of both worlds when you combine the camo and colorblock trends. The Augusta Digi Camo Colorblock Wicking T-Shirt or the Challenger Camo Colorblock V-Neck Tee are sure to draw in participants at your next in-person or online event. Whether you outfit staff in these comfy, yet stylish shirts or use them as a fun giveaway, they’re sure to leave a memorable impression.

Cropped T-shirts are ‘tops’ for casual wear

Cropped T-shirts are a fun fashion choice opens in new window that works well at the gym or for a casual dinner. Pair them with athletic pants and beanie for a sporty look or wear them with high-rise pants and an open button-down for that edgy hipster look.

Cropped T-shirts make ideal giveaways for organizations that want to show off their casual, modern vibe. The Bella+Canvas^® Flowy 1/2-Sleeve V-Neck Tee, Alternative^® Headliner Vintage Cropped Tee and Heathered League Cropped Tee each offer a distinct look to represent your brand. Use any of these fun options as a giveaway to gain social media followers or to encourage people to share a post.

Camo tees get seen

Camouflage implies blending into the background, but this fashion trend does anything but hide. Camo can be spotted on everything from jackets and scarves to pants and T-shirts. It’s even making an appearance on athletic wear.

The Augusta^® Digi Camo Wicking T-Shirt, Fashion Camo T-Shirt and Champion^® Double Dry Performance T-Shirt offer classic and modern camo colors and patterns. Choose any of these fun T-shirts as giveaways for health and wellness challenge participants. Or outfit your company sports team in a T-shirt that’s sure to spotlight your brand.

Worth a second look

Trendy tees can help get your brand noticed. Every time your customers or employees reach for their favorite colorblock, camo or cropped T-shirt, they’ll not only be reminded of your brand, but they will also be admired by passersby thinking, “Nice shirt!”

Laurie Frees

Laurie Frees is a merchandising category manager at 4imprint who specializes in apparel. With over 25 years of experience in merchandising and product development—plus four years in the promotional products industry—she brings deep expertise in fabric construction and logo application. Laurie manages the product assortment across all apparel categories, including T-shirts, polos, outerwear, dress shirts, sweatshirts and more. Her role includes tracking trends, building supplier partnerships and analyzing data to guide decisions. With a strong focus on products made from sustainable materials, Laurie helps drive innovation in core apparel offerings that customers rely on to showcase their brands.

All marks are the property of 4imprint or their respective owners.

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