Wrap your audience in cozy branding using blankets

Blankets are comforting, cozy and warm. With such lovely associations of care and kindness, branded blankets are the perfect gifts to express gratitude, create lasting impressions and foster warm connections.

Blankets are also practical, which means recipients are more likely to use and keep them. According to a study by Promotional Products Association International (PPAI), almost 50% of respondents have kept promo items for more than five years opens in new window. And the number one reason why was because the item was useful. Use blanket giveaways to wrap customers, employees and prospects in your brand.

Welcome new additions

Celebrate the joy of a growing family by gifting a sherpa luxe or microfleece baby blanket to employees or customers who become parents. It makes a thoughtful baby shower or new baby gift. Really win parents over by including a little something just for them, like a bag of gourmet popcorn.

Extend a warm welcome to new hires by presenting them with a branded ultra-plush or roll-up blanket. Go above and beyond by holding a quarterly, company-wide party (virtual or in-person) to welcome new team members. This provides the perfect opportunity for employees to get to know each other and build relationships.

Enhance outdoor experiences

Invite clients and employees to a company-sponsored outdoor event. Provide food and drinks, games, and cozy seating areas using outdoor picnic blankets with stakes. Want to send everyone home with a special memento? A Campster picnic blanket makes a great gift that is sure to be put to good use for years to come.

For adventure-seeking customers and employees, give an outdoor essentials kit that includes a multi-tool flashlight tucked inside a 3-in-1 blanket. It has a water-resistant exterior and does triple duty as a hooded poncho, sleeping bag and blanket. The adjustable carrying strap makes it easy to transport.

A camp blanket is another handy outdoor event giveaway thanks to its durable, water-repellant backing. Hand it to interested prospects who stop at your trade show booth, or give to customers as a gift with purchase.

Wish them well as they travel

Help prospects stay safe by gifting a useful travel blanket to keep in a vehicle for emergencies. It comes with a zippered carrying bag for easy storage. They’ll remember your brand as being helpful every time their blanket comes in handy.

A travel set works well as a gift for employees or clients who frequently travel for work. Featuring a blanket, eye mask and drawstring pouch, it’s ideal for long flights and layovers. An embroidered grab-n-go blanket is another practical option. Slip in a personalized note with a couple of useful travel tips for their next business trip.

Celebrate milestones

Recognize the dedication of a long-serving employee by surprising them with a Crossland® fleece blanket delivered to their home or office. Provide a note with a link to a heartfelt video from leadership expressing gratitude for their hard work and dedication.

Create a social media campaign centered around client testimonials. Encourage clients to share their success stories and achievements. Select a few contributors to receive a herringbone blanket or fringe edge blanket as a thank-you for participating.

Provide seasonal joy

Make the holidays jolly by launching a social media blanket giveaway. Ask followers to share their favorite holiday photos, traditions or memories. Randomly select participants to receive a holiday throw blanket or buffalo plaid blanket.

Partner with neighboring organizations for a cozy winter care initiative. Collaborate with community coffee shops, bookstores and wellness centers to create care packages that include items that are sure to give warm vibes. Include a co-branded plush lap blanket, coupon for a free cup of coffee or cocoa, a best-selling book and more. Enter shoppers in a drawing to win every time they shop a participating business.

Show random acts of kindness

Encourage your community to do good deeds with a social media campaign where followers nominate upstanding individuals who are known for helping others. Select one or more winners and surprise them with a thoughtful thank-you note and a ribbed blanket. Capture winners’ reactions on video and share (with permission) to spread more heartwarming moments.

Establish a blanket drive where employees, customers and community members can donate new or gently used blankets. For every item received, donate an additional blanket imprinted with your brand. Weighted blankets, chenille covers and wearable blanket hoodies are great choices to spread your message of warmth and care to local shelters, hospitals or individuals in need.

Give the gift of branded blanket warmth

There is surely a blanket for every audience and occasion. Tap into the power of these practical promos to have customers, employees and prospects cozying up with your brand.

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