Branded prizes keep runners on pace

Race series celebrates participants

By Stephanie Lamie

Road Runners Club of America^® opens in new window is an association of runners, running clubs and running events. Its Fredericksburg, Virginia, chapter—Fredericksburg Area Running Club opens in new window—has more than 600 members. Knowing regular race participants amass plenty of medals, shirts and other expected items, club organizers award runners more unconventional branded prizes. Read how Fredericksburg Area Running Club earned our Swag Master status.

A round of applause

Fredericksburg Area Running Club organizes weekly group runs as well as a series of races. Michelle Lemke is on the series board and chooses prizes for the runners. Last year’s top finishers were given embroidered backpacks, which some recipients dubbed “brag bags.” Those who participated in at least seven events also earned beach towels.

A keepsake for keeping up

The running prizes are a way for the club to celebrate its members’ dedication. The prizes also become mementos to remind recipients of a time they pushed themselves and accomplished a goal.

Lemke said she chose items people will use, not just display. “The backpacks and towels are conversation starters,” she said. “People see one and ask, ‘Where did you get that?’ And then they get to talk about the series.”

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