
Double duty: Promotional backpacks loaded with versatility
Favor function for your next round of branded employee gifts
By Suzanne Worwood
Summer 2025
Product Highlight
3 min read
Posted: July 15, 2025
A promotional bag averages 1,940 impressions over its lifetime opens in new window. That’s a lot of looks stuffed into one highly functional product. A promotional backpack, in particular, can go the distance for your brand. As the versatility and variety of backpacks grow, employees are reaching for styles that transform into other bag types, come cooler-equipped and more. These branded employee gifts pack benefits for the long haul.

Custom cooler backpacks put the fun in functional
The Koozie® Recreation Laptop Cooler Backpack, for example, has room to store devices and other essentials—plus a cooler compartment helps keep items cold or hot. It’s perfect for a summer or fall tailgate, cookout or picnic!
The Crew Combination Backpack provides similar versatility and features enough cooler space to pack several 12-ounce cans. It’s business up top, party down below.
Make your team’s holiday weekend when you supply them with the Grafton Roll Top Backpack with Cooler Compartment. It’s a winner for everything from hiking adventures to training events.

Promotional backpacks designed to go, go, go
Do your team members travel? Surprise them with an Oakley® Kitchen Sink Backpack before their next trip. It includes all the storage space and features they could imagine. Along with a padded laptop sleeve and several pockets, there’s a drainage port, two metal carabiners, three tie-down straps and a sternum strap.
From outdoor trails to airports, the Repreve® Our Ocean® Laptop Rucksack Backpack carries what they need. It’s loaded with features, and its outer material is made from recycled polyester.


Transform your idea of what a promotional bag can be
The Trailhead 30L Backpack with Removable Fanny Pack is a two-bags-in-one revelation that will delight the explorers and travelers on your team. Celebrate employees’ work anniversaries with this branded employee gift to honor the knowledge they’ve packed away in a year.
Employees who transport supplies, documents and other materials to and from work are a match for the Kapston Willow Tote-Pack. A tote bag that can be worn like a backpack, it includes a padded laptop sleeve and several compartments, making it perfect for the daily commute.

The Kapston Pierce Convertible Business Bag can be worn as a backpack or over the shoulder. Its multifunction design makes it ideal for travel and bypassing the baggage claim.
Reward star team members with a promotional backpack as adaptable as they are. With a detachable shoulder strap and stowable backpack straps, the OGIO® Tirade Convertible Backpack easily morphs into a briefcase. For business or leisure, it serves as a trusted companion.
Wear as a backpack or tuck the straps in and carry as a briefcase

Carry your brand forward
Promotional backpacks are practical and versatile gifts employees will enjoy and appreciate. Whether it’s a mountain or the next work week they’re taking on, your team members will be well-equipped with backpacks that store hot or cold items, convert into other styles, offer loads of features—and get your brand noticed.
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